Primerica Broadcasts its 2012 Kickoff to a Record Number of Representatives

Co-CEO John Addison and President Glenn Williams Embark on a 10-city Tour to Meet with Company Leaders

DULUTH, Ga.--(BUSINESS WIRE)-- Primerica, the largest independent financial services marketing company in North America, with more than 90,000 licensed representatives, announced today that Co-CEO John Addison and President Glenn Williams will meet with many of the company’s top field leaders in a 10-city tour across the US and Canada. Following up on its highly successful 2012 “Kickoff” program, broadcast via a web cast to a record number of representatives, the company meetings will launch exciting new initiatives designed to enhance its product set and grow sales distribution.

John Addison, Chairman of Primerica Distribution and Co-CEO of Primerica said, “Main Street families are in great need of the services we provide. Primerica has always focused upon and will not waver from our stated mission ‘To help families become properly protected, debt free and financially independent’. While Primerica is already the largest financial services organization in the US and Canada, we are committed to building so our representatives can grow their businesses and better serve even more families in their communities.”

Glenn Williams, President of Primerica, said, “In order to achieve these goals, we recently announced via an internal web cast, product improvements and new initiatives across all areas of our business. The initial response from our field to these new and enhanced programs has been phenomenal -- these meetings across the US and Canada will serve to infuse even more enthusiasm into our sales force and focus on achieving our goals for 2012 and beyond.”

About Primerica, Inc.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance protection, investment and savings, and other financial products. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing its financial products. Primerica insures more than 4.3 million lives and approximately 2 million clients maintain investment accounts with the company. Primerica is a member of the Russell 2000 stock index and is traded on The New York Stock Exchange under the symbol “PRI”.

Primerica, Inc.
Investor Relations Contact
Kathryn Kieser, 770-564-7757
investorrelations@primerica.com
or
Media Contact
Mark L. Supic, 770-564-6329
mark.supic@primerica.com

Source: Primerica, Inc.

Released January 9, 2012